Student design project, completed by Sophia Spiridonova on the basis of the Russian Higher School of Economics (NRU HSE), project curator Oksana Paley – the head of the Master’s program Art direction.

The packaging design for the high quality eggs. The target audience of this product are most likely choosing the best and eco-ethical goods. The packaging has an author’s illustration of a chicken with an egg inside and is based on the theme that appeared before the chicken or the egg

The design concept is based on the stylized image of the Matryoshka toy construction. In this package, the main character is a hen, inside of which there is an egg and in the egg a golden yolk, a symbol of high quality. The level of closing and opening of the toy construction on the package depends on the number of eggs in the box. SKU is subdivided into several packages, the main factor in the division is the number of goods, as for the consumer of this product (high quality eggs) the quantity is important, because this category of people uses only high quality products. the most open design has ten eggs inside, the average degree of disclosure of the illustration is eight eggs and the almost closed picture has six eggs. It is noteworthy that the packaging design is made in black color with white and gold graphics not by an accident. It represents the status and quality of the product, which is important for the selected target audience. Тhe packaging is made of recycled paper and is an eco-friendly product, but made in black to betray status.