“Welcome to the world of Drops, a brand inspired by the tenderness and care of their fur during winter times. We believe that every animal deserves only the best care to keep their coat beautiful, healthy and protected from the cold.
We value the bond between you and your pets, which is why each of our packaging is designed with love for every animal possible and carefully designed to bring joy not only to your pets, but to you as well”.
The design of each package is unique and depicts a special animal for which it is suitable, depicting the tracks of their paws in the snow.These marks make it especially convenient to identify the right packaging for your pet, even without a label.
“Drops” is not just a unique design, but a whole fairy tale about care, beauty and elegance. Give your pets the tenderness of this wonderful collection, and they will gratefully reveal their true charm, walking lightly and gracefully through the winter cover.
The colors are just as bright and clean, emphasizing good cleaning of the coat.
Meet winter with “drops” and your pets will shine even brighter, attracting admiring glances and embodying the ideals of luxury.
The materials used in the project: Good Mockups, Design Shidai, Unblash, Mockuptree, Pixeden, TT Ricordi Greto font from Type Type Studio and AkzidenzGrotesk from Paratype. This project was completed as part of my art directing course at the HSE School of Design. And also, I would like to thank my teacher Tatyana Dunaeva, whose experience and mentoring greatly helped with the completion of this entire project.
- Agency/Creative: Yanina Kuznetsova
- Article Title: Student Packaging Design Concept for Drops Pet Products
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Yanina Kuznetsova
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle, Box, Sachet
- Industry: Beauty/Cosmetics
- Keywords: Yanina Kuznetsova, packaging
designer: Yanina Kuznetsova