British Higher School of Art and Design , Mayya Mikhaleva – Hypertensive (ГиперТоник)
In the category of chocolate with alcohol, I did not see any interesting solutions and I wanted to do something special.
I made a dark chocolate with sweet glaze with strong alcohol, where the glaze repeats the color of alcohol and packaging. Alcohol and chocolate affect the pressure-hence the packaging design in the style of “tonometer” , where the upper value is the number of milliliters of alcohol in all the sweets in the package, and the lower – the percentage of cocoa
in chocolate.
Different chocolate with different alcohol, visually supported by different descriptors of glasses for each drink.
British Higher School of Art and Design , Mayya Mikhaleva – Hypertensive (ГиперТоник)
In the category of chocolate with alcohol, I did not see any interesting solutions and I wanted to do something special.
I made a dark chocolate with sweet glaze with strong alcohol, where the glaze repeats the color of alcohol and packaging. Alcohol and chocolate affect the pressure-hence the packaging design in the style of “tonometer” , where the upper value is the number of milliliters of alcohol in all the sweets in the package, and the lower – the percentage of cocoa
in chocolate.
Different chocolate with different alcohol, visually supported by different descriptors of glasses for each drink.
CREDIT
- Agency/Creative: British Higher School of Art and Design
- Article Title: Student Packaging Design Concept for Chocolate “Hypertensive”
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Format: Bag
- Substrate: Plastic