Time travel in Istanbul with lays chips :

this is a project done for a packaging design course , we were asked to represent areas in Istanbul by redesigning a packaging of a product with a concept of our choice.

this is a lays new limited edition 3 flavors of Istanbul chips packaging project . The concept behind the project is inspired by a mix of emotions towards the city Istanbul. i am a foreigner living in Istanbul and since day one, an admiring feeling towards this city has evolved especially to its history. Istanbul has a rich history and you can feel and touch this richness once you step foot in this amazing city, thus i thought the best way to transfer what i perceived is by taking everyone on a journey to 3 of the most known areas of Istanbul and introducing people to unique flavors that can be found in these areas. i decided to visualize my idea with “ postage stamps “ since they reflect my way of seeing Istanbul as a heaven of rich history and culture.

postage stamps were faces of cities and cultures from around the globe, these might be a small drawings and illustrations on a small piece of paper but the impact is huge, postage stamps connected the whole world, they travel in places and time periods, which makes perfect sense to visualize history and time travel in a form of a postage stamp, i want to connect the world through a time travel to Istanbul with flavors that strongly represent the city.

in this project you will find 3 chips flavors :

Balık ekmek, which is a “fish sandwich” is the treasure of Eminönü, if you ever visited Istanbul and haven’t tried one of those you really missed a lot.

Kestane, which is “ chestnuts “ can be found almost everywhere in Istanbul, but i personally think that Taksim should be the area of choice since that area has special vibes, and the scent of Kestane that occupied the air is definitely one of the most things i love about Taksim.

Kumpir, Ortaköy is the one and only place you can get the best warm delicious Kumpir ever.
Kumpir is a baked potato that is opened and mixed with butter and cheese, and is filled with variety of toppings of your choice. this dish is a bomb of flavors and indeed is very addictive .

i choose lays for my project because i believe that its not just one of biggest and well known companies in the field , but also it had and still creates the best flavors, it also always amaze us with new unique flavors that you can’t get over. so lays is the best and most right fitted with my concept.