Due to global warming, the bee population is declining every year. When collecting honey, part of the bee swarm dies due to lack of food, which significantly aggravates the problem. However, honey has a unique composition, including vitamins and fructose, which is difficult to compensate for with other products.

Beeoff is a Dutch brand of honey that is produced without the participation of bees. The technology consists of sublimating flower pollen in laboratory conditions without involving insects in the process. Complete imitation of the natural processing of nectar during production allows you to preserve the properties of the bee product. As a result, the product is real honey, having the same appearance and taste.

For this brand, packaging was developed in the form of a jar and an additional gift box. The product line is based on 4 types of honey produced from different plants: Acacia, Gerbera mellifera, Zinnia angustifolia, Field dandelion. When developing the packaging, the task was to find a new image that symbolizes honey in addition to bees, in order to emphasize the absence of insects in the production process.

The basis of the concept is pollen, which transmits honey primarily as a flower product, rather than a bee product. The graphic image represents particles of flower nectar that form silhouettes of the flowers from where it was collected. Feature of the “beeoff.” brand consists of direct contact of people with nectar, therefore the graphic image is made with convex embossing.