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Student Marco Arroyo-Vázquez Turns Kaktus into a Body Positive Soda That Celebrates Diversity Through Design

Student Marco Arroyo-Vázquez Turns Kaktus into a Body Positive Soda That Celebrates Diversity Through Design

Comntext: As the UK drinks market continues to evolve, cactus-based drinks are emerging as a potential one to watch. Prickly pear, a cactus fruit known for its hydrating properties and rich antioxidant content, is making waves in the functional drinks market around the globe. The global cactus beverage market is projected to grow significantly, driven by increasing demand for natural, plant-based beverages and the unique health benefits cactus offers.

Kaktus: Just a SODA (made from cactus)
proud to claim the body positive.

Showcasing a variety of diverse bodies/cactus regardless of shape, size, color or features, and seeks to challenge conventional standards of beauty.

Diversity of shapes: Cactus come in many shapes and sizes, from tall and thin to round and compact. This shows us how each body is unique and has its own beauty, regardless of how it looks compared to societal ideals.

Just as cactus are plants that survive in extreme conditions, and in the same way, the body positive movement promotes the idea that, although society often pressures people to conform to certain standards, everyone can learn to be resilient and accept their bodies as they are.
_Outer strength and inner softness: Like cactus, which have a prickly outer skin but are succulent on the inside, people can have an outer appearance that does not fully reflect their inner nature or feelings. Body positive invites us to remember that people are much more than what meets the eye.

What’s Unique
Blossom from the inside out: Many cactus, despite their rough or unattractive appearance, produce beautiful flowers on the inside, which can symbolize how acceptance of one’s body, regardless of its appearance, allows a person’s inner beauty to blossom.

CREDIT

  • Agency/Creative: Marco Arroyo-Vázquez
  • Article Title: Student Marco Arroyo-Vázquez Turns Kaktus into a Body Positive Soda That Celebrates Diversity Through Design
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Valladolid
  • Market Region: Europe
  • Project Deliverables: Art Direction, Packaging Design
  • Format: Can
  • Industry: Food/Beverage
  • Keywords: soda, student concept, vegan, cactus-based, body-positive, CactusWater, healthy, SustainableDrinks

  • Credits:
    Concept, Graphic Desgin: Marco Arroyo-Vázquez

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