The design of the shampoo “HOPE” is based on a unique concept that combines humor and a sincere understanding of the problem of baldness faced by many people. The packaging depicts three characters with their own unique personality. They are radically different from each other in type, age and lifestyle, which symbolizes the universality of the problem — anyone can face baldness, regardless of external and internal differences.

Each of the characters faces the same problem – hair loss, but they share a common dream: to have beautiful, thick and silky hair that would fill their lives with bright colors and self-confidence. This image of hope is reflected in their gestures — all the characters close their eyes and fold their hands in symbolic signs of hope and desire to change the situation for the better.

The emotional component of the project is especially pronounced in the interactive part — when you click on the tube of packaging, “the characters’ dream comes true.” This technique adds an element of the game, strengthening faith in the effectiveness of the product and giving hope for a result.

The packaging design demonstrates a delicate balance between humor and empathy, relieving the customer of the feeling that he is alone with this problem. The packaging not only informs, but also encourages with its playfulness and humor, sending a signal that all is not lost, that you are not alone with the problem and with the right care and support you can achieve the desired results. This creates a positive emotional background, increases confidence in the product and motivates regular use of the product. This approach also removes the stigma of baldness, showing that it is not worth being ashamed of.

Thus, the shampoo “HOPE” provides the customer with support and motivation for treatment and hope — all that is so necessary in the fight against baldness.