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Student Kaylyn Yew Creates Brand Design for GSPOT

Student Kaylyn Yew Creates Brand Design for GSPOT

Synopsis: Teenage Sexuality is a pivotal phase where adolescents encounter sexual feelings and growing up. It’s about how teens face the trials of growing up. However, a lack of awareness can affect teens negatively. Thus, our project is about heightening the social awareness of teenage sexuality. Creating a loving environment that empowers teens to be themselves. We help navigate their adolescence with unfiltered teenage sexuality content through a fun, bold social platform and place that’s #relatable and encourages youths to embrace their teenhood. When youths know and love themselves, we unleash their potential, championing the next generation of confident, conscious adults.

Brand Message: GSPOT is the spot where you’re free to express yourself, be empowered, and embrace your identity. Your friendly neighbourhood teen sexuality-themed convenience store where all loud, proud teens can get together for whatever glowin’ up goods they need. A youth-centred lifestyle mart, hangout, and one-stop-shop where all can grow, learn, and shop, without fear and without filters. Celebrating teenhood, we accept the good, bad, and cringe of growing up by slaying through the world of adolescence altogether. With an all-inclusive variety of the greatest goods, GSPOT is the sweetest spot to channel those raging hormones and be the best you!

All GSPOT Brand Touchpoints:
GSPOT Posters. Fun risograph printed illustrations portraying relatable youth struggles and introducing them to the brand.

OhGeez! Essentials by GSPOT (Our teen products):
Product Description
OhGeez! Essentials (because OhGeez, it’s puberty!): A range of teen wellness products for youths on the cusp or amid their weird bodily changes. “Tampons? Condoms? Nobody tells us how anything works!” Forever intimidating to clueless youths…Well, we’ve switched up these “puberty classics” that youths need to know & use with ease, excitement and engagement. We inject teen spirit into the clinical & confusing cosmetic packaging we encounter over the counter. With our tongue-in-cheek merchandise names, relatable #GenZ copy and crystal clear instructions, OG Essentials are both eye-catching and user-friendly. Essentially, simple steps for complicated bodies.

8 products in total and they’re all uniquely interactive.
For example, JoyStick, our unisex deodorant, can be twisted. Girl and Guy’s outfits are interchangeable.
HealPeel, (face mask set). Perforated cover can be literally peeled open like a face mask. Like our tagline, using a HealPeal reveals another with progressively less acne!
BushTamer (shaver) has transparency with hair strokes that slides off a background of hairless skin. Crafted to imitate one clean swipe of our razor blade.
CalmBalm (Cramps Salve) has a pain scale reflecting your agony that can be swiped through for everyone to acknowledge.
Involves 21st-century nostalgia & pop culture references that relate to our target audience…
LoveGloves (condoms) include a Glove character from Spongebob Squarepants.
The duo on BallBooster and ButtHugger (underwear) resemble “It” couple Kim Kardashian (butt icon) & Kanye West.
Poppin’ Pals (friendly tampon popper) is modelled after our childhood PushPop Candy. Pushing our narrative that tampons are sweet companions. Also gives a Spice Girls vibe.
All ties in to our OhGeez! Starter Goodie Bags (for later). Teens can start their GSPOT journey with an OG bag that works for them. Mix-and-match away!
OMG Stop! (a future LoveGlove vending machine campaign) Convenient condom dispensaries everywhere. Handy and suitable demonstration as advocates of safe sex.
All in all, our OG Essentials will have you feeling like the best Youth.

GSPOT Instagram Account (@gspotclub): Yes, it exists in real time 🙂 → GSPOT? (@gspotclub) • Instagram photos and videos
Contains pics and videos of O-M-G Stop! Campaign w/ Glove Letters & Flyers. OhGeez! Essentials. OG Essentials Video Ads (Example: https://www.instagram.com/p/B9JeSSrnpMp/)

The Usual Spot (newspaper publication): A monthly teen newspaper that’s made by youths, about youths and for youths. An adolescent enchiridion. Reporting on all teen things that matter, it’s a compilation of youth stories that explicitly deal with what it means to be a teen and how to embrace our potential. Inspired by the teen spirit of 60s alternative presses & school newspapers, we decided to make a fun newspaper that celebrates the “Cumming-of-age” events that affect us all. This supersized zine promises to slay through teenhood with YOUths through laughs, lust and love. This 1st issue: Teenage Sexuality, introduces the topic GSPOT’s centered upon.

Gen Teen (A GSPOT Card Game). For teens who are Dazed & Confused…this game is alright (x3) for you. GSPOT proudly presents Gen Teen: An interactive card game where you can snitch and b*tch, date and mate, pay and play, but most importantly, relate and pave your way to be The Greatest Teen of our Generation! Gen Teen is a fun joyride through the highs and lows of teen life. Created for teens to get outta their comfort zones, and relate to one another, about the modern encounters of the teen kind… Whether you’re buggin’, studyin’ or clubbin’, this game gets Youth!

Misc Brand Corporate Identity: G i-D (Loyalty Cards). OhGeez! Pack Greeting Cards to be slipped in our Starter Goodie Bags. G.S Tees & G.S Totes (Merchandise). Project By Kaylyn Yew & Zarer Lim

CREDIT

  • Agency/Creative: Kaylyn Yew
  • Article Title: Student Kaylyn Yew Creates Brand Design for GSPOT
  • Organisation/Entity: Student
  • Project Type: Graphic
  • Project Status: Non Published
  • Agency/Creative Country: Singapore
  • Agency/Creative City: Singapore
  • Market Region: Asia
  • Project Deliverables: Graphic Design, Illustration, Packaging Design
  • Industry: Health Care
  • Keywords: Kaylyn Yew , GSPOT, student

  • Credits:
    Educational Institution: Temasek Polytechnic School of Design
    Educator's Name: Bryan Angelo Lim

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