This brand identity was developed as part of a design project for a bubble tea café, with a clear focus on creating a modern, memorable, and functional visual style. The logo features a round cat illustration formed by tapioca pearls, which is a playful and direct reference to the café’s main product. The design of the cat within the logo is meant to be both cute and easily recognizable, targeting a younger audience while maintaining simplicity and clarity.

The color palette consists of pastel shades such as pink, green, and blue. These soft colors were chosen for their fresh, inviting appearance, aligning with the light and refreshing nature of bubble tea. The colors are applied consistently across the various brand materials to ensure a cohesive visual experience.

In addition to the logo, the branding includes a tapioca pearl pattern, used as a graphic element in various contexts. This pattern, based on the shape of tapioca pearls, is integrated into promotional materials, packaging, and digital assets. It serves as a secondary visual element to complement the logo and reinforce the brand’s focus on tapioca pearls without overwhelming the overall design.

The typography used is simple and modern, contributing to the clean and minimalistic aesthetic of the brand. The font complements the round, soft shapes of the logo and graphic elements, creating a balanced visual identity.

The playful cat logo and tapioca pattern are applied across various brand materials such as drink cups, tote bags, posters, and packaging. The overall design ensures the brand is easily identifiable, with a clear focus on both the product and the target demographic.

In summary, the design is structured around a central theme of tapioca pearls, using a round cat logo and graphic elements to create a cohesive and professional identity. The use of pastel colors, minimal typography, and playful visuals results in a modern and appealing brand identity suitable for a bubble tea café.