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Student Javlon Ravshanov Creates Bright Packaging Design for Uzbek Chocolate

Student Javlon Ravshanov Creates Bright Packaging Design for Uzbek Chocolate

Uzbekistan is well-known for its rich fruit gardens and sunny seasons, that bring a lot of taste and ripeness to local fruits. The chocolate is produced from natural fruits. I had a chance to create this packaging design and we together with the company CEO researched the chocolate packaging design in Uzbekistan. Most of the chocolate packaging designs are in classic style and in dark mode. So we chose our packaging design to be in minimalism style (since we did not want to include heavy effects that confuse the consumers) and we chose bright colors for the design. Also we wanted to include Uzbek national ornaments in the design. Since in the future they have a plan of exporting their chocolate to other countries, so they wanted our national ornaments to be part of their design. The text used in the design are in Uzbek, but when it will be ready for export, all of the text will be translated into English. There is not much text used in the design. (Only the text used in the design is the name of the fruit, a message about the product is produced from only natural products, the word “chocolate” and the weight of the chocolate). We did not include any image of fruits, since we tried to tell a message by writing the name of fruits, by also using the color of the fruit. There are 4 versions of the packaging design, since for now it is produced from 4 types of fruits:. They are: apple. peach, cherry and plum. I think I managed to accomplish the task.

CREDIT

  • Agency/Creative: Javlon Ravshanov
  • Article Title: Student Javlon Ravshanov Creates Bright Packaging Design for Uzbek Chocolate
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Uzbekistan
  • Agency/Creative City: Jizzakh
  • Market Region: Asia
  • Project Deliverables: Packaging Design
  • Format: Wrap
  • Substrate: Pulp Paper
  • Industry: Food/Beverage
  • Keywords: chocolate, packaging design, chocolate packaging design, fruit, natural, branding

  • Credits:
    Graphic designer: Javlon Ravshanov

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