This design project presents the vibrant identity of a public speaking school dedicated to empowering both children and adults with speech defects. The primary goal of the school is to enhance communication skills, whether individuals are aiming to correct specific speech issues or seeking to cultivate a more eloquent and articulate manner of speaking for public presentations and personal interactions. This institution is thoughtfully designed to help each participant achieve their unique goals and build confidence in their communication abilities.

The concept behind the school’s identity draws inspiration from the metaphor of unraveling a tangled language. This is visually represented by a knot that gradually transforms into a clear, straight line, symbolizing the journey from confusion to clarity in communication. This imagery reflects the school’s commitment to guiding individuals through their speech challenges, helping them articulate their thoughts and feelings effectively.

Vibrant colors play a crucial role in the project, symbolizing the energy and vitality associated with effective communication. These colors also highlight the beauty of expressive speech, making the materials visually engaging and inviting. The design aims to resonate with a diverse audience, creating an inclusive atmosphere where everyone feels welcome to improve their speaking skills.

The project includes the creation of various print materials like flyers, posters, banners, merchandise, as well as the development of a website and social media to engage with the target audience and promote the school’s mission.