I designed the identity for an exhibition dedicated to nuclear recycling. Nuclear recycling is an important component for the sustainability of the planet, it is a process in which uranium, plutonium and radioactive isotopes are extracted from spent nuclear fuel through chemical treatment, which are then reused.
Naming. The name ATOM was chosen for the exhibition, it accurately and briefly covers the topic and interested the audience.
Design. For the designing of the exhibition, a special font was developed based on the drawing of the rods of an atomic reactor, which combines the properties of an atom – connection, structure, decay, interaction, manufacturability. The font was drawn in a vector in Adobe Illustrator and transferred to Fontlab, so the font can be typed by machine or by hand. Also, special photographs were selected taken on the street and in the premises of the Novovoronezh nuclear power plant. They were processed by a special method – converted to grayscale and bit format – such processing allows the image to be broken into elements that repeat the principle of atomic decay. The whole project is done in black and white, which conveys the purity, simplicity and great importance of the problem.
Spaces and navigations. Exhibition spaces and navigation have font design elements – octagonal elements, use of a developed font. The design of the spaces includes several floors, exhibition spaces, exhibition halls, design of the entrance area, navigation elements – toilet pictograms and directions of movement, located on the floor and on special stands.
Merch has also been developed for the exhibition – eco-friendly shoppers and thermo mugs. A design was also made for the zine, which tells the story of all the exhibits and highlights the issue of nuclear recycling in terms of the sustainability of the planet. In general, the exhibition is aimed at informing people about this technology and drawing attention to the problems of sustainability of the planet’s ecology.
- Agency/Creative: Svetlana Korotkikh
- Article Title: Student Identity Concept for the Exhibition “Atom” Dedicated to Nuclear Recycling
- Organisation/Entity: Student, Concept Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Naming, Branding, Identity System, Research
- Industry: Information
- Keywords: Sustainability, identity, exhibition, atomic energy