“Champion’s Path” is an educational center that provides psychological and pedagogical support to athletes at different stages of their careers and provides additional education services in key areas for athletes. The mission of the center is to create a near-sports ecosystem, a place of power for the development of a harmonious personality in sports.

The activity of the center is based on three main components.

Training: is central to an athlete’s life. All activity in the center is built taking into account the schedule of trainings and starts, and is also aimed at increasing their effectiveness.

Education: in his free time from training, the center gives the athlete the knowledge and skills necessary to build his own image in the media space, as well as build professional connections.

Communication: to consolidate the results of training, increase the level of motivation of the athlete and gain unique experience, the center regularly organises additional events with the participation of invited experts: lectures, master classes, meetings with sports stars.

To date, the center has no direct competitors in the Russian market. There are separate online and offline schools for learning foreign languages, public speaking courses, services for the selection of psychologists, and others. Nevertheless, there are no centers, organisations, schools that provide such services in a comprehensive manner and specialise in working with athletes of high performance sports.

The task was to create a brand identity capable of conveying the ideology of the center as a place of power, where athletes come to get the necessary knowledge, support, motivation to move forward and achieve goals.