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Student Dzodzoe Michael Channels Punk Energy into Real Fruit Juice Packaging Rebellion

Student Dzodzoe Michael Channels Punk Energy into Real Fruit Juice Packaging Rebellion

Real Fruit Juice isn’t just a drink, oh no it’s a can of rebellion.
Born from punk’s raw energy and DIY spirit, it rejects the sugary-sweet fakery of the mainstream with every defiant sip.
Fuel the fight, grab a can, rep the gear. Join the resistance.

Colour: Deliberate Discord
No polite pastels here. The palette is a calculated assault on conformity orange or pink slamming into the can walls. These aren’t only “flavours”; they’re visual punches. The clash isn’t accidental; it’s a rejection of commercial vibrancy, mirroring punk’s love for the jarring and unapologetic. This isn’t juice for the background it’s a fist to the face of conformity.

Controlled Chaos
The vibe? A protest captured mid-action. It’s urgent, tactile, and charged with the energy of a basement show flyer Xeroxed at 3 AM. Nothing feels focus-grouped or sanitised. Instead, there’s a beautifully ugly authenticity like spray paint on concrete or ink bleeding through cheap paper. This design doesn’t whisper “refreshment”; it screams “disrupt”.

Typographic Anarchy & Symbolic Resistance
Fonts don’t follow rules they obliterate them. Letters stagger like drunken rally chants; typefaces clash like opposing ideologies. Some glyphs are cracked, others stretched or crammed a visual cacophony rejecting legibility-as-politeness. And then, the splats: thick, visceral bursts of pigment that feel less like decoration and more like fossilised acts of defiance. They’re symbolic stains—echoing thrown paint at oppressive institutions, the grime of the streets, or the sweat of a mosh pit. Every splatter is a micro-manifesto, turning the can into a wearable protest.

This Isn’t Packaging. It’s Propaganda.
From colour to texture, every choice weaponises design. It’s punk’s heartbeat canned: raw, rule-breaking, and radiating the fierce joy of creation without permission.

CREDIT

  • Agency/Creative: Dzodzoe michael
  • Article Title: Student Dzodzoe Michael Channels Punk Energy into Real Fruit Juice Packaging Rebellion
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Africa, Asia, Europe
  • Project Deliverables: 2D Design, Packaging Design
  • Format: Can
  • Industry: Food/Beverage
  • Keywords: Punk, Beverage packaging

  • Credits:
    Curator: Pavel Borisovskiy

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