There is a design project of the universal gel for washing dishes, hands, body, hair, face, toys 18+, clothes, sneakers and everything “Otmoy” is aimed at increasing the comfort of life of a specific target audience. This is a line with clean aromas of “fresh mint”, “sea breeze” and “wild berry”. Work on this project consisted of several important stages. The target audience was announced by curator Leonid and I began to carry out the following tasks: analyse the target audience, identify its problem, find a solution and its visual representation.
For Whom: A product for a single guy who washes dishes once a week, hates spending a lot of time looking for a suitable product, prefers an “all-in-one” and likes when everything is simple and clean.
Problem: Choose a suitable detergent from a huge variety and save money by buying one product instead of ten.
Solution: A unique product with which you no longer need to spend a lot of time searching and buying many different detergents for different tasks, because now you can actually wash everything. The logo design symbolises a vertical, tall and neat stack of everything that can be washed, while the horizontal typography, like detergent, passes through and cleanses these things. The shape of the packaging is a straight quadrangular prism, slightly convex on both sides, which rhymes with the vertically elongated logo. This choice of form and design in a certain way influences the consumer’s perception and creates the right communication, convincing him that with “Otmoy” everything is simple, clean and clear.
![](https://worldbranddesign.com/wp-content/uploads/2024/07/910.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/89.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/710.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/69.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/510.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/48.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/311.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/29.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/19.jpg)
CREDIT
- Agency/Creative: Ekaterina Karpova
- Article Title: Student Design Concept for “Otmoy” Detergent Packaging by Ekaterina Karpova
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Chemical
- Keywords: detergent, wash, universal gel
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Credits:
Designer: Ekaterina Karpova
Curator: Leonid Slavin