There is a design project of the universal gel for washing dishes, hands, body, hair, face, toys 18+, clothes, sneakers and everything “Otmoy” is aimed at increasing the comfort of life of a specific target audience. This is a line with clean aromas of “fresh mint”, “sea breeze” and “wild berry”. Work on this project consisted of several important stages. The target audience was announced by curator Leonid and I began to carry out the following tasks: analyse the target audience, identify its problem, find a solution and its visual representation.

For Whom: A product for a single guy who washes dishes once a week, hates spending a lot of time looking for a suitable product, prefers an “all-in-one” and likes when everything is simple and clean.

Problem: Choose a suitable detergent from a huge variety and save money by buying one product instead of ten.

Solution: A unique product with which you no longer need to spend a lot of time searching and buying many different detergents for different tasks, because now you can actually wash everything. The logo design symbolises a vertical, tall and neat stack of everything that can be washed, while the horizontal typography, like detergent, passes through and cleanses these things. The shape of the packaging is a straight quadrangular prism, slightly convex on both sides, which rhymes with the vertically elongated logo. This choice of form and design in a certain way influences the consumer’s perception and creates the right communication, convincing him that with “Otmoy” everything is simple, clean and clear.