“Moo” is an organic vegan company that provides new and fun way to eat Vegan Meals and Snacks. We do not only help vegan people try different and unique meals and snacks but also encourage others such as meat eaters to try healthier options.
Due to the recent pandemic, people are needed to stay home to prevent the increase spread of Covid-19. However, because people are home all of the time, they start to munch and snack away their boredom, or while online working and more. And to worsen, majority of the time, their snacks would be unhealthy junks and sweets.
Therefore, “Moo” intend to create a set of fun and healthy munch-able snack that attracts and motivate consumer to want to munch on healthier snacks while they work from home or stay at home.
This packaging mainly target towards consumer aged 18 to 28 years old. Moo created a packaging that consist of 3 different type of popular nuts; Almonds, Pistachios and Cashews. Research shows that nuts are one of the most healthiest option when it comes to snacking and doing work as it has many benefits to our brain. The name of these snacks are called “Mini Munchies”.
The overall outer packaging is a diamond looking shape that was aimed to look like a nut itself. It was also intended to be minimalist with only the title of mini munchies and a graphic element on the front. Finally, the packaging inside the nut packaging consists of 3 different animals that eats the different nuts provided. The animals are a chipmunk, squirrel, and racoon. The back design consist of information about the nuts, the net weight and the expiration date.
- Agency/Creative: Renee Sim
- Article Title: Student Design Concept for Moo Mini Munchies
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Malaysia
- Agency/Creative City: Renee Sim
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Plastic, Pulp Paper
- Industry: Food/Beverage
- Keywords: healthy and fun snacks
Lecturer: Deanie Cham