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Student Design Concept for “Got Disco Balls?” Car Fragrance Packaging by Ekaterina Karpova

Student Design Concept for “Got Disco Balls?” Car Fragrance Packaging by Ekaterina Karpova

An innovative product, a citrus line of sparkling aromas in a unique format combining diffusers and disco balls that will transfer the disco atmosphere into the car interior, attract attention to the driver and help conquer sleep!

For Whom: A very large number of people use car fragrances, so in order to specify the target audience, it was decided to focus attention on those who spend a really long time behind the wheel, namely those for whom this is their whole life. So the portrait of the target audience became a partygoer, a lover of showing off, the night is his element, and sleep is his eternal rival.

Problem: The main problem of the audience is the need for vivacity while driving for a long time.

Solution: Friday, 11 pm, a question strikes me: “If people hang disco balls on the mirrors of their cars, then why hasn’t anyone thought of making aroma diffusers out of them?” – this is how the daring idea saw the light of day. The stylistic solution of the typography refers us to the disco theme, and its tilted position hints at drive. The shape of the packaging is thought out so that the flavors are securely kept inside and at the same time they are as clearly visible as possible. The prototype of the disco balls was realized by me with my own hands, for which I visited a carpentry workshop and, on a professional machine, sawed down two diffusers, which once had the shape of drops, to a rounded shape. Then I selected the optimal size of the mirrors (0.3 x 0.3 mm), pasted them over the top parts of the diffusers, attached ring-screws and a chain, to adjust which I made a fastener and 4 rings on it. The result is a unique product, created and tested in practice. A metaphor that speaks for itself: disco + balls (joke 18+).

CREDIT

  • Agency/Creative: Ekaterina Karpova
  • Article Title: Student Design Concept for “Got Disco Balls?” Car Fragrance Packaging by Ekaterina Karpova
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe, Global
  • Project Deliverables: Packaging Design
  • Format: Bottle, Tag
  • Industry: Energy
  • Keywords: car, disco, aroma, vivacity, provocation

  • Credits:
    Designer: Ekaterina Karpova
    Curator: Leonid Slavin

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