LOPE Rentals and Travels is an organization located in Ha Giang city, Ha Giang province. They provide accommodation and motorbike touring services around Ha Giang province, “Ha Giang Loop”, with a mission to bring the beauty of Ha Giang to tourists in the most intimate, sincere and daring way. In this trip you will travel by motorbike to observe the whole beauty of Hà Giang and to challenge yourself with the most dangerous routes. Coming to LOPE you will experience the most rustic Ha Giang through adventurous and attractive routes. “We are here waiting for you, LET’S RIDE.”

The concept is inspired by the mountain roads of Ha Giang and the idea of traveling by motorbike around Ha Giang province. On the road trip that LOPE offers, you will start from point A, and will also terminate at point A, this forms a circular installation, a loop. That is the reason why the concept “Into the Wild loop” was born.

The name LOPE is the combination of HOPE and LOOP, but makes it sound like love. LOPE wants their customer to feel alive, full with hope after the trip. They believe that getting yourself into the wild is the way to heal, to refresh, to stay away from the crowded city.

The graphic treatment was used to describe the roads in a simple way but enough to trigger the image of the crooked, meandering roads in the audience. Some cuts were made to really match the word “into” in the Into to the wild loop concept. This treatment is also applied to the brand’s bizcard and booklet. Creating unique impressions, helping the brand stand out but also simple, on budget and can be easily applied to future products.