“Fu” is what we see after censoring popular swear word. For packaging, instead of asterisks, which cover part of the abusive word, a trace from a spray paint can was chosen. The packaging idea and the Fu’ brand name are based on this technique.
The packaging itself reflects the general shocking and defiant mood of graffiti art. Fu’ is both protest and self-censorship.
The basis and background of the packaging is white, as a symbol of a blank sheet and a field for freedom of creativity. Lettering was chosen as the writing of the half-closed word, which refers to the manual labor of graffiti masters. The color of the strip from the spray can on the word is a designation of the color of the paint, which allows you to immediately understand and select the desired product. Each color on the can has its own unique aerosol trace (on the front and back), which also allows you to immediately understand the features of this paint.
In addition to the packaging of the acrylic spray can, the design of the plastic bag and the set of stickers were also developed.
The packaging design is minimalistic in order to focus on the main thing and not distract the buyer on the secondary. In my opinion, such packaging will look the most impressive on store shelves and attract more attention from customers. The front side of the can contains all the necessary and main information about the product: color, line thickness, volume.
The material for the manufacture of the can is aluminum. The application technology is digital printing on metal.
- Agency/Creative: Ksenia Ovchinnikova
- Article Title: Student Conceptual for Spray Paint Packaging Design
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: HSE Art & Design School
- Market Region: Europe
- Project Deliverables: Brand Design, Packaging Design
- Format: Tin
- Substrate: Metal
- Industry: Retail
- Keywords: Spray Paint Packaging, Package Design
Curator: Leonid Slavin
Designer: Ksenia Ovchinnikova