Socially Distanced Pals (Spring 2020) is a campaign I made to encourage people to be considerate and thoughtful during these trying times. I wanted to call attention to the importance of social distancing, but I wanted to do it in a fun and approachable way (a call to action but a nice break from the scary news). I used muted, pastel tones to make sure that they didn’t take away from the illustrations and the message behind the campaign.
CREDIT
- Agency/Creative: Katrina Romulo
- Article Title: Student Concept Raises Awareness About Social Distancing Through Brand Project
- Organisation/Entity: Student, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design
- Industry: Education
- Keywords: Brand Design, Brand Identity, Social Distancing, Juice Cans, Branding
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
