Young Botanists School is a series of summer events where children learn the basics of botanics. The identity system consists of childrens’ drawings and signatures. All illustrations and multi-colored typography were created by kids to accurately represent their view of the surrounding world. Through drawing children memorize information given on botanics walks. The concept turns to “Drawn herbarium”.
CREDIT
- Agency/Creative: Natalia Radnaeva
- Article Title: Student Concept Identity for Young Botanists School Design by Natalia Radnaeva
- Organisation/Entity: Student, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Research, Tone of Voice
- Industry: Education
- Keywords: Young Botanists School, kids, plants, graphic design, kids' type
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
