Project “Love Umami” is a well-thought-out and creative brand concept for a Japanese restaurant. The restaurant stands out with its atmospheric interior design, creating a space for true connoisseurs of Japanese cuisine. From the moment you step through the doors, you are transported into a world where traditional elegance harmoniously blends with modern aesthetics. The carefully curated ambiance not only enhances the dining experience but also pays homage to the rich cultural tapestry of Japan. Every element, from the subtle decor to the ambient lighting, has been thoughtfully curated to immerse you in an authentic culinary experience, enhancing your appreciation for the delectable journey that unfolds within the confines of “Love Umami.”

In “Love Umami,” you will not only savor exquisite dishes but also immerse yourself in the captivating spectacle of an open kitchen. Here, skilled chefs showcase their art, inviting visitors on a fascinating journey into the world of flavors. The restaurant’s atmosphere transforms each visit into a captivating and unique experience. After all, our chefs create new dishes every month that will delight you and rekindle your love for Japanese cuisine.

“Love Umami” offers the option of delivering dishes to nearby streets, allowing guests to enjoy the refined taste at home without losing anything from the restaurant’s ambiance. Each dish delivered maintains the unique flavor of “Love Umami,” creating comfort and joy in every meal.

The logo idea is embodied in a stylized Japanese symbol symbolizing love. This symbol not only reflects the love for Japanese cuisine but also captures the satisfaction of individuals enjoying dishes from the restaurant. The logo animation is simple but conveys the main essence of the restaurant: preparing delicious and exquisite dishes for people. “Love Umami” invites you on an exciting journey of taste, style, and love for Japanese culinary art.

Special thanks should be given to the Russian Higher School of Economics (HSE Art and Design
School) and to the tutor Tanya Dunaeva. who provided support throughout the entire identity development process.