Student Concept Identity Design Work for Startup Cherub Drop
This is a student project I created during my study at Shillington College of Graphic Design in Melbourne, Australia.
The brief was to create a brand for a food drone delivery service that is contemporary, reliable, and capturing the thrill of tech. Hence, the name Cherub Drop – with the idea of food delivered from the skies, it’s brand concept is “Good Food. Heaven Sent.”
Brand Values: Unorthodox, Immersive, Sincere
For this project, I created a bespoke logotype to keep it unusual among other delivery service brands and to make it more approachable as well as a secondary logo in the form of a cherub to give it personality.
CREDIT
- Design Agency: Studio Jeremiah
- Organisation/Project Type: Student, Non Published Concept Design
- Article Title: Student Concept Identity Design Work for Startup Cherub Drop
- Brand / Project Name: Cherub Drop Startup Identity
- Strategic Deliverables: Brand Naming, Tone of Voice
- Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding
- Service Brand Application: Brand Guidelines, Packaging, Print Advertising
- Location: Australia
- Market Country: Australia
- Market Region: Oceania
- Project Keywords: Cherub Drop, Packaging, Illustration, Branding, Startup Identity, Food Drone Delivery Branding
- Industry Category: Food/Beverage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
