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Student Concept Identity Design Work for Startup Cherub Drop

Student Concept Identity Design Work for Startup Cherub Drop

This is a student project I created during my study at Shillington College of Graphic Design in Melbourne, Australia.

​​​​​​​The brief was to create a brand for a food drone delivery service that is contemporary, reliable, and capturing the thrill of tech. Hence, the name Cherub Drop – with the idea of food delivered from the skies, it’s brand concept is “Good Food. Heaven Sent.”

Brand Values: Unorthodox, Immersive, Sincere

For this project, I created a bespoke logotype to keep it unusual among other delivery service brands and to make it more approachable as well as a secondary logo in the form of a cherub to give it personality.

CREDIT

  • Design Agency: Studio Jeremiah
  • Organisation/Project Type: Student, Non Published Concept Design
  • Article Title: Student Concept Identity Design Work for Startup Cherub Drop
  • Brand / Project Name: Cherub Drop Startup Identity
  • Strategic Deliverables: Brand Naming, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding
  • Service Brand Application: Brand Guidelines, Packaging, Print Advertising
  • Location: Australia
  • Market Country: Australia
  • Market Region: Oceania
  • Project Keywords: Cherub Drop, Packaging, Illustration, Branding, Startup Identity, Food Drone Delivery Branding
  • Industry Category: Food/Beverage

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