The definition of Wanderlust is “a strong desire to travel”. Inspired by the bright prints and patterns of native African cultures, Wanderlust is a range of chocolate bars with cocoa sourced from Fairtrade farms across the globe.
Handwritten type is used across the brand to suggest the idea of travel, giving a more personal feel by implying scribbles on a map. Similarly, dots and arrows are also used to again highlight the idea of travelling and bringing the story of Wanderlust to you.
The tagline “Allow your taste buds to travel” emphasises that Wanderlust chocolate has come from various areas of the world, allowing you to taste a variety of cocoa from the comfort of your own home. Fairtrade farms are located in Ivory Coast, Dominican Republic, and Ghana, which will each bring unique flavours and types of chocolate; specialist of that particular area.
Extensions support the travel theme, with the editorial giving an insight into the workers at the Fairtrade farms and the process of making Wanderlust. The brand is always wanting to take you on a journey, whether that be by tasting new flavours, or in the editorial where you are taken to the farms to meet the workers. This builds stronger emotional connections with the consumer as they are part of that journey and feel they know where the chocolate is coming from and understand the Fairtrade practice that is followed.
- Agency/Creative: Nancy Root Design
- Article Title: Student Concept for Wanderlust Fairtrade Chocolate
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design, Packaging Design, Product Naming
- Format: Wrap
- Substrate: Pulp Paper