Chocolate is like a modern gentleman whose noble origin is immediately apparent. One of the best in the whole world.
These days, chocolate is not at all associated with the business world, but rather with romance. We want to de-romanticize chocolate and make it appropriate for stylish day-to-day life or even for business matters. We want to make it unisex
The target audience of the project is young adults. Young professionals and leaders. Both entrepreneurs and corporate employees. One thing is constant – there are many daring and courageous people in their social circle. Regardless of the environment, these are always personalities with outstanding personalities.
The minimalist style is strict: not a single unnecessary detail or movement is permitted. This also applies to the lifestyle of those people. There is a need for product appearance that may be appropriate both for the minimalist dinner table and for work space. In a strict corporate environment or in a modern home, it must match the context.
After analyzing the chocolate market, I found two segments: for low and middle-price romantic-associated packaging and more conservative (often more expensive) dark-depressive packaging with more traditional visualization. This makes it nearly impossible to imagine it in the modern world outside the romantic context. Could you imagine any regular chocolates in their package just standing on the reception desk?
The production uses an old recipe for Swiss chocolate, consisting exclusively of natural raw materials. Its flavour may be affected by the atmosphere, therefore, in the technical part of the packaging, special attention is paid to make sure every piece of the chocolate has its own package made of recycled plastic. Moreover, such chocolate cannot be stored for a long time, so we made the period of use as obvious as it can be.
SWISS is like a proper handshake. Unforgettable and no frills.
- Agency/Creative: Kirillova Olesya
- Article Title: Student Concept for Swiss Chocolate Packaging Design
- Organisation/Entity: Student
- Project Type: Product
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Packaging Design
- Industry: Food/Beverage
- Keywords: chocolate, swiss, packing
3D: Alexander Kuznetsov
Tutor: Leonid Slavin
Tutor: Evgeniy Razumov