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Student Concept for Shake Milk Targeted for Teenagers

Student Concept for Shake Milk Targeted for Teenagers

Doctors say calcium is essential for teenagers. However, how to combine long walks, talks and skateboarding with a healthy snack? And here’s the solution — SHAKE MILK. The packaging says more about you than your backpack or instagram. Your hobbies, favorite computer games, TV shows or music groups are already on the packaging. Take your skateboard and SHAKE MILK!

CREDIT

  • Design Agency: Maria Vishnyakova
  • Organisation/Project Type: Student, Non Published Concept Design
  • Article Title: Student Concept for Shake Milk Targeted for Teenagers
  • Brand / Project Name: SHAKE MILK
  • External Design Credits: Tutor: Pavel Borisovsky, Lecturer: Anna Rufova
  • Strategic Deliverables: Research / Insight, Brand Naming, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design
  • Location: Russia
  • Market Country: Russia
  • Market Region: Europe
  • Product Category: Dairy
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton

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