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Student Concept for Playful, Versatile and Fictional Character Brand and Packaging System for Brewery

Student Concept for Playful, Versatile and Fictional Character Brand and Packaging System for Brewery

 Silvia Abruzzese – Temescal Brewery

 Temescal Brewery has been deeply shaped by Oakland values: the pursuit of innovation and a spirit of diversification. They believe that beer can catalyze communities and bring people together. This project re-imagines their brand and packaging system.  The inspiration for this design was the vibrant and multicultural community of people that gravitates towards Temescal Brewery. Each beer variety is paired with a fictional character whose image and personality matches their corresponding beer.”

CREDIT

  • Design Agency: Silvia Abruzzese
  • Organisation/Project Type: Student Concept / Non Published
  • Article Title: Student Concept for Playful, Versatile and Fictional Character Brand and Packaging System for Brewery
  • Brand / Project Name: Temescal Brewery
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
  • Design Deliverables: Consumer Brand Creation, Consumer Brand Experience, Consumer Graphic Packaging Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Beer & Cider

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