Student Concept for Perfume Branding, Packaging Design and a Ritual
Nanjin Li – SEREMONI Perfume
“The perfume brand Seremoni aims to transform the small action of using perfume into a comforting and sacred daily ritual, offering people a chance to create their own rituals in everyday life. A ritual is not only about big life events but also could be as simple as your morning spray. Bringing a sense of ritual to everyday life is beautiful to recognize and celebrate little things.”
CREDIT
- Design Agency: Nanjin Li
- Organisation/Project Type: Student Concept / Non Published
- Article Title: Student Concept for Perfume Branding, Packaging Design and a Ritual
- Brand / Project Name: Consumer Brand Creation
- Project Type: Consumer Brand Creation
- Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
- Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
- Location: United States America
- Market Country: Multiple Countries
- Market Region: Global
- Product Category: Fashion
- Consumer Packaging Format: Bag, Bottle
- Consumer Substrate / Material: Pulp Board, Pulp Paper, Wood
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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