Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Student Concept for Fast-food Brand Designed by Resul Celik

Student Concept for Fast-food Brand Designed by Resul Celik

At the school, we were given the task of creating a new sub-brand for an existing brand and designing an identity for this brand. I chose Erpilic for this task. Erpiliç is a brand that serves in the raw chicken industry in Turkey. From Erpilic to Erpi Inspired by the name Erpiliç, I determined the name of the sub-brand as Erpi. I used yellow, red and blue colors to make it look delicious, then I added the food / beverage icons on these colors and a background that I can use on the packaging emerged. To be energetic, I created the logo with an oblique rectangle with oval corners, chubby letters like chicken meat and appetizing red color. I used the logo and background in various places such as packaging and menus.

CREDIT

  • Agency/Creative: Resul Celik
  • Article Title: Student Concept for Fast-food Brand Designed by Resul Celik
  • Organisation/Entity: Student, Non Published Concept Design
  • Project Type: Identity
  • Agency/Creative Country: Turkey
  • Market Region: Asia
  • Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design
  • Industry: Food/Beverage
  • Keywords: friedchicken, chicken, fastfood

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
7
Good
Vote
2
Bad
Vote
2
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
5
Good
Vote
3
Bad
Vote
2
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
4
Good
Vote
5
Bad
Vote
2