Extka is a Vodka brand for extroverts who like to experience a high alcohol glass of wine at luxury parties. In the first Collection, Extka has launched a collection with the theme “The Party for the Adventurous Extrovert”.
Extka’s goal is to spread the passion for vodka to everyone, but there is a new discovery through the high alcohol strength. The gradual increase in alcohol content in a collection will make the party more complete. Designed in a simple and luxurious style, Exkta will provide wine barrels for parties at high-class restaurants
The first set includes 4 bottles numbered from 1 to 4 with Roman numerals in ascending order of alcohol level from 30% to 60%. Moreover, there will be quotations to increase the stimulation for drinkers. Increasing the degree of clarity here will stimulate the discovery of extroverts who want to challenge themselves when drinking alcohol up to 60 alcohol strength at a party.
To make it more fancy, the bottle necks are wrapped with a ring of brand name tape to catch the eye of the drinker. The bottle labels are used in white color to make them stand out when affixed to the face of the bottle. The back of the bottles has gold foil-pressed with Roman numerals according to the serif typeface to increase the attractiveness and elegance of the bottle.
Finally, these 4 bottles will be carefully packed in a white box, each box will also be printed with a roman number from 1 to 4 around, indicating that there are 4 types of bottles that gradually increase the alcohol level in the box.
- Agency/Creative: Louis Ngo
- Article Title: Student Concept for Extra Vodka Packaging by Louis Ngo
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Hồ Chí Minh
- Market Region: North America, South America
- Project Deliverables: 2D Design, Art Direction, Branding, Packaging Design
- Format: Bottle, Box
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Packaging, Vodka, Art Direction, Logotype, Graphic Design
Graphic Designer, Art Director, 3d visualization: Louis Ngo