Bhaga – (from Jind. ‘goodness’, ‘happiness’) your collection of edible plant seeds to restore harmony.
Today, in a time of high speeds of life, constant increase in asphalt and anxiety, it is so important not to lose yourself. Meditation is a wonderful tool to bring you back to your core. So why not combine it with cultivation and create a harmonious windowsill?
For many, home gardening and gardening has long been a kind of meditation. As we know it cannot be done without simple elements like – a mudra (a certain position of the fingers), a mantra (a sacred sound that affects the psycho-emotional part of a person) and also colour, if we want to improve our particular centre/sphere. Yes, otherwise it is called chakra. There are seven of them and they differ in colour, sound, wisdom, meaning, influence and more.
Each vegetable, herb or their complex will affect a different centre. This is what the packaging solution is built on. The design itself is simple – a closed envelope with tear strips on the top and bottom. Opening it, we see general information about the chakra on one side, and brief information about planting and caring for the plant on the other. The seeds are “hidden” in a paper strip, which is very easy to plant. This way you do not have to keep track of the exact distance of the seeds from each other and draw the planting line in advance. It is attached to the package with a safety adhesive and a sticker with an icon of a vegetable/ herb/berry with its name is placed on top. This nice bonus will be handy for marking your pots.
- Agency/Creative: Darya Lugovskaya
- Article Title: Student Concept for Bhaga Vegetable and Herbs Seeds Collection
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe, Global
- Project Deliverables: Art Direction, Brand Design, Packaging Design
- Format: Sachet
- Substrate: Pulp Paper
- Industry: Agriculture
- Keywords: plant, package, harmony, meditation
Tutor: Leonid Slavin
Tutor: Evgeny Razumov