“Topsy-turvy” is an exhibition dedicated to the english writer and mathematician Lewis Carroll. Display font designed for the exhibition and identity based on the author’s fantasy world about Alice. The font and identity criteria were: a reference to the Victorian style, the combination of traditional font elements in an unpredictable sequence, inverted logic, grotesque.
CREDIT
- Agency/Creative: Anna Mosevnina
- Article Title: Student Concept Design for Topsy-turvy Exhibition
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Graphic Design, Identity System, Product Naming, Tone of Voice
- Industry: Education
- Keywords: graphic design, identity, exhibition
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
