Branding for a fashion brand which was born out of a personal story and built as a fashion brand for a thorough, aesthetic and clean target audience.
The story focuses on a dreamy and flying boy who as a child was a bit messy, his father would come every night to check his homework and would rip him off the page and require him to rewrite everything in a more aesthetic and clearer way. For the child it is an unforgettable experience, the desire for freedom and liberation that is limited and adjusted into a normative framework and pattern that must be obeyed. The logo depicts a transformation from a circle to a square, symbolising the dreamy child’s transition from freedom to a frame and a grid.
The branding process began with logo design and then decomposition into branded graphic language.
CREDIT
- Agency/Creative: Rano
- Article Title: Student Concept Branding for a Fashion Brand Pedant
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Israel
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Identity System, Research, Tone of Voice
- Industry: Fashion
- Keywords: ,Accurate, aesthetic, pedant, break the grid, transformation
