This project was created for a hipster craft beer festival.

This festival is an incredible event that brings together beer enthusiasts, master brewers, and the hipster community. Here, every visitor has the opportunity to sample a variety of beer styles, each of which is unique in its own way. This festival becomes a true celebration for those who appreciate not only the taste of beer but also the art of its creation. In designing the visual aspect of this project, my aim was to ensure that it not only reflected the intricacies of the brewing process but also brought joy and inspiration to all festival attendees. The design was meant to be an integral part of the event’s atmosphere and to attract the attention of new participants and craft beer enthusiasts.

The concept idea draws inspiration from the fermentation process that takes place in specialized vessels during the brewing of craft beer. Each type of craft beer requires specific temperature and timing parameters, leading to the creation of a distinctive foam on the beverage’s surface. By blending the imagery of a specialized thermometer for temperature measurement with that of beer foam, we successfully crafted a captivating concept and typography.
The temperature readings on the measuring device vary in accordance with the beer variety, reflecting the precise and tailored approach involved in the brewing process. This unique concept not only adds depth to the visual identity of the project but also conveys the artistry and dedication that go into producing each craft beer type.

This project was developed as part of the Master’s program in Art Direction at HSE UNIVERSITY ART AND DESIGN. I want to extend my heartfelt appreciation to the project’s curator, Tatiana Dunaeva, for her guidance and support throughout the development of this concept.