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Student Concept Brand and Packaging Design for Soda Funky Monkey by Polina Barashkova

Student Concept Brand and Packaging Design for Soda Funky Monkey by Polina Barashkova

Funky Monkey is a youth soft drink of medium soda, made with the addition of 60% freshly squeezed juice. It contains only purified water, concentrated juices and oils. The classic aromas of orange, lime and pitahaya are perfectly balanced, creating a unique taste that cannot be reproduced.

Soda with the addition of a high concentration of freshly squeezed juice is a refreshing and guilt-free pleasure. It is based on the natural sweetness of fruit sugars, which are healthier than their processed alternatives. All ingredients are certified organic, which ensures the most authentic taste.

Traditional Russian drinks Funky Monkey have been rebranded. The design is inspired by the works of futurist artist Fortunato Depero. The concept was based on the use of simple geometric shapes. The main character of the soda was developed – a monkey who enjoys the fruit that is added to the soda. The monkey “moves” his eyes, which adds liveliness to a series of sodas.

Designed the monospaced Funky Monkey logo. The vertical arrangement of the logo is an excellent solution for the tin bottle format. This way the logo is placed as large as possible on the packaging. At the same time, he does not interfere with the main character, the monkey. The logo also adapts perfectly to the horizontal format for placement on the back of the package.

A series of three flavors has been developed – lime, pitahaya and pineapple. The colors are selected according to the taste of the soda. At the same time, each taste resonates with each other in the typography and the tube from which the monkey drinks. This solution creates a bright color spot on the store shelf and attracts the attention of the consumer.

CREDIT

  • Agency/Creative: Polina Barashkova
  • Article Title: Student Concept Brand and Packaging Design for Soda Funky Monkey by Polina Barashkova
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: HSE ART AND DESIGN SCHOOL
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: soda juice, packaging, funky monkey

  • Credits:
    Сurator: Leonad Slavin

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