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Student Branding Concept for Radio-Controlled Boat Competitions at the Northern River Terminal

Student Branding Concept for Radio-Controlled Boat Competitions at the Northern River Terminal

The Northern River Terminal is one of two river terminals in Moscow. The main building of the complex connects the Moscow and Volga rivers. The building is an outstanding example of the Stalinist Empire architectural style and an architectural monument of regional significance. It is in the Northern Administrative District of Moscow and is surrounded by a large park.

Radio-controlled boat competitions are an event where competitors will compete for the main prize, the River Trophy, and decide who will be the winner this season. During the competition, participants will not only be able to take part in the race, but also demonstrate to the audience what their floating models are capable of.

The main goal in the process of creating an identity for the radio-controlled boat competition was to create a recognizable and non-trivial style among all competitors. It was important to create a clear and recognizable corporate style in the project, in which marine elements and radio parts would be traced. The style graphics consist of radio waves, which at some point begin to draw marine elements.

I focused on drawing a mathematical graph, which consists of radio waves running parallel to each other and forming radio elements, like on microcircuits. Microcircuits, in turn, are transformed into marine elements, ships, boats and waves. The style uses blue and white colors, which show the sea element. In the project, I showed how the pattern can be distributed on different media: from postcards and small media to flags and advertising banners. Merch for the event, navigation, stickers and a design concept for a souvenir collection were also invented. This decision was made to create merchandising for the festival, which is the main reason for a good PR strategy for the event.

This project was completed as a student project at the HSE School of Design.

CREDIT

  • Agency/Creative: Ksenia Larina
  • Article Title: Student Branding Concept for Radio-Controlled Boat Competitions at the Northern River Terminal
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Global
  • Project Deliverables: Advertising, Art, Art Direction, Brand Identity, Design, Digital Art, Graphic Design
  • Industry: Transport
  • Keywords: Design, identity, poster, social, brand design, competition

  • Credits:
    Student: Ksenia Larina
    Curator: Pavel Borisovsky

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