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Student Branding Concept for Cat Vitamin Brand

Student Branding Concept for Cat Vitamin Brand

Meowvit isn’t just a cat vitamin brand; it’s a unique product that sparks joy, playfulness, and a gentle, special purr in cats. Our vitamins are crafted so that every cat, after tasting them, feels a surge of energy and falls in love with the flavor.

The Resonance of “Meow”:
The name of our brand is based on the sound “Meow” — the classic feline sound that everyone knows and loves. We added “vit” (from “vitamins”) to emphasize the beneficial vitality that our product brings to cats.

Brand Slogan:
The slogan “The Flavor That Meowrs!” perfectly captures the core idea of the brand — vitamins that cats enjoy so much they start “purring” with pleasure. The play on words between “Meow” and “Purr” strengthens the association with feline sounds and conveys the emotional response that pets have to this product. Visually, the slogan is memorable and enhances the overall impression of the brand.

The “Little Monster” Character and Dynamism:
Meowvit cats appear as creatures with bright, expressive features, a bit “crazy” and very dynamic. Their images are built from simple geometric shapes — triangles, zigzags, sharp angles, and bold lines — that create a sense of movement and inner energy. These “little monsters” are both cute and slightly mischievous, reflecting the playful yet independent nature of cats.

The playful chaos these cats create represents the joyful mayhem cats experience when they feel a rush of energy. This style communicates that Meowvit vitamins awaken cats’ true playful nature, bringing out their lively and adventurous spirit.

Playfulness and Energy:
The Meowvit design features elements resembling bursts of energy — zigzags, lightning bolts, and explosive lines. This creates the impression that the vitamins literally charge cats with energy, making them playful and frisky.

Emotional Message:
The Meowvit branding is not only visually engaging but also conveys a clear emotional message: these vitamins unlock hidden energy in cats and brighten their lives. Depicting cats as dynamic “little monsters” underscores the brand philosophy — Meowvit is for those who want their pet to be healthy, active, and full of life.

CREDIT

  • Agency/Creative: Ekaterina Lukyanchik
  • Article Title: Student Branding Concept for Cat Vitamin Brand
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Global
  • Project Deliverables: Advertising, Art, Brand Design, Brand Identity
  • Industry: Health Care
  • Keywords: design, identity, poster, social, brand design

  • Credits:
    Student: Ekaterina Lukyanchik
    Curator: Pavel Borisovskiy
    Educational Institution: HSE University Art and Design School

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