Gentle Deliver is a brand that represents a new approach to fruit delivery, focusing on care and protection.
Gentle Deliver places protection at the forefront, creating conditions in which each piece of fruit retains its freshness and pristine appearance right up to the moment of delivery. The brand’s key symbol is a sign — an image of an apple carefully wrapped in a protective mesh. This mesh symbolizes the physical protection that Gentle Deliver guarantees for every product. It conveys a sense of softness and care, reminding us that Gentle Deliver is not just about delivery; it’s a process in which every step is meticulously designed to maximize quality preservation.
The use of the protective mesh in the brand’s emblem visually communicates that Gentle Deliver takes care of each piece of fruit. This level of protection prevents damage and reinforces the company’s philosophy: every product deserves gentle handling. Gentle Deliver is committed to delivering not just fruit, but peace of mind to its customers, knowing their order will arrive in impeccable condition.
The slogan “Every Day” emphasizes Gentle Deliver’s unwavering daily commitment to its standards of protection and quality. This dedication is woven into every aspect of the brand, from sourcing the freshest produce to ensuring it arrives as if it had been handpicked moments before. The brand prioritizes giving every client confidence that their order will arrive in perfect condition, thanks to multi-layered protection and attention to detail. Gentle Deliver embodies a promise of freshness, quality, and the utmost care, making each delivery a testament to the brand’s values.
CREDIT
- Agency/Creative: Ekaterina Lukyanchik
- Article Title: Student Branding Concept for a Gentle Delivery Brand
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Global
- Project Deliverables: Advertising, Art, Brand Design, Brand Identity, Branding, Graphic Design
- Industry: Food/Beverage
- Keywords: design, identity, poster, social, brand design
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Credits:
Student: Ekaterina Lukyanchik
Curator: Pavel Borisovskiy
Education Institution: HSE University Art and Design School