The beginning of the idea lies in the educational background of depicting several insects appearing in the fairy tale “The Tsakatuha Fly” and figuring out how to depict them and for what purpose a corporate identity can be created from them. Five vector illustrations were created for the project: a butterfly, a mosquito, a bee, a grasshopper and a fly. They were all stenciled onto paper using six different boots.
The Bugfest exhibition is a unique event that replaced standard exhibitions on scientific and technical topics. The exhibit is a collection of exterminated insects of an impressive variety, making it one of the most unusual and exciting exhibitions you will ever see.
The scale of destructive activities carried out by humans against insects is revealed before the visitor’s eyes, which is reflected in the design. I use stencil illustrations of insects whose silhouette is combined with a human shoe to depict an “insect being crushed by a man.”
The colors were also chosen to be close to natural colors and echo the habitats of most insects.
The goal of Bugfest is to create a strong emotional impact that will encourage visitors to think about the importance of insect conservation and our responsibility for the environment.
This exhibition sparks dialogue and expands consciousness, promoting awareness and understanding of the contributions insects make to our planet. The “Bugfest” exhibition is unique and unforgettable, caring participation in which allows everyone to look at our world from a different angle and be inspired by concern for nature and sustainable development.
The typography in the project has a two-way alignment and is placed on both edges or in the center. It also has 3 or 2 sizes depending on the desired reading of the information. The logo, too, is always placed at the top or bottom of the work area.
All materials are recycled and environmentally friendly.
The materials used in the project: 4thperspectivemockup, Freepic, mockup.maison, Greenwich from Mint Type Studio.This project was completed as part of my art directing course at the HSE School of Design.
CREDIT
- Agency/Creative: Yanina Kuznetsova
- Article Title: Student Brand Identity Concept For A Bugfest By Yanina Kuznetsova
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Global
- Project Deliverables: Advertising, Art Direction, Brand Identity, Design, Exhibition Design, Identity System
- Industry: Non-Profit
- Keywords: exhibition, Yanina Kuznetsova, nature, insects, environment, ecology
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Credits:
Designer: Yanina Kuznetsova