TreeTrainis an innovative service specialising in the fast and reliable delivery of seedlings and seeds. The brand’s design reflects its dynamic, modern, and eco-friendly spirit. The primary visual elements feature a combination of a bright yellow background and rich green accents, emphasizing the natural theme and creating a memorable contrast.
The company’s primary mission is to help people green their surroundings. Additional graphic symbols, depicted in a minimalist style, add visual clarity and lightness. The presented mockups show how the design is integrated into various environments. The striking advertising poster in an urban space captures attention with its simplicity and clear typography. The billboard and truck branding highlight key brand elements, ensuring instant recognition in a city setting. The mobile app features a recognisable logo icon depicting a seedling, emphasising the service’s digital accessibility.
Key brand accessories, such as a strap with a bold, nature-inspired pattern, strengthen the brand’s connection to the environment and convey a sense of active and eco-conscious living. The color palette and minimalist graphics make the brand easily adaptable across different formats, maintaining its vibrant and cheerful feel.
The TreeTrain service focuses on providing convenient and fast delivery of seedlings and seeds, making the process of greening accessible and effortless for everyone. The core mission of the brand is to inspire people to green their surroundings, promoting environmental awareness and contributing to nature conservation. TreeTrain caters to a wide audience, from houseplant enthusiasts looking to decorate their living spaces to those aiming to transform their gardens or revitalise public areas.
The brand’s visual identity is crafted to evoke a sense of joy and connection to nature. It features bright and cheerful colors, with a vibrant combination of yellow and green that underscores the brand’s eco-friendliness and freshness. This dynamic palette captures attention and leaves a lasting impression. The design emphasizes simplicity, with clean forms and concise graphics that ensure versatility. The brand style is easily adaptable, fitting seamlessly across different mediums, whether urban posters, branded vehicles, digital platforms, or stylish accessories.
CREDIT
- Agency/Creative: Chernyaeva Elizaveta
- Article Title: Student Brand Design Concept for TreeTrain Seedlings Delivery Service
- Organisation/Entity: Student
- Project Type: Visualisation
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Identity System
- Industry: Transport
- Keywords: Advertising, Art, Brand Design, Brand Identity, Branding, Graphic Design, Pattern Design, Typography
-
Credits:
Student: Chernyaeva Elizaveta
Curator: Borisovskiy Pavel