The brand of natural care cosmetics “NATURA” presents kits that make it possible to create unique care products from natural ingredients for use when taking baths, as well as to make the time spent alone with yourself even more exciting and enjoyable due to the present element of entertainment by creating them from diffrent ingredients by yourself.
In order to graphically reflect the concept of combining ingredients together, I used prints of flowers, herbs and other components that I manually collected and made specifically for this project. As a result of the development of this technique, they acquired color and various shades when superimposed on one another, personifying the appearance of a new product.
The leading colors – light purple, beige and green refer to the natural components and flowers of plants. on the basis of these colors, a total mass is created, from which the remaining shade intersections flow. This palette is specially selected in order to create the impression of a gentle space filled with the aromas of herbs, flowers and essential oils.
The logo was also formed from the technique of overlapping – combining letters together and in a color version creating this effect of intersection and born a new color. By doing this, I wanted to show that everything in our cosmetic kits is interconnected and something unique and personalized is created when working together. The monogram for the shortened version of the logo refers to the ownership of the set to its owner.
The choice of typography – didot font with regular and italic typeface was based on the fact that this type of serif font gives a sense of elegance and a certain exclusivity. Since nature is not only about naturalness, but also about love and self-care due to ingredients and packaging of the highest quality.
Natura – all natural, all for you.
- Agency/Creative: National Research University Higher School of Economics and Design
- Article Title: Student Brand Design Concept For Natural Care Cosmetics Brand Natura
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Brand Design, Graphic Design, Product Design
- Industry: Health Care
- Keywords: cosmetics, natural, bath, flowers, packaging
Student: Alina Nelyubova