Moscow hosts the Festival of Home Plants, the festival is dedicated to home plants from different countries, you can also buy seeds and various merchandise at the festival. The audience at the festival is gardeners and people who love plants. My task was to combine two concepts: home comfort and plants. For me, home is comfort, so the home plaid has become the main association. I created various modular flowers that were made from the pattern that covers the plaid. For this project, I have developed several information posters, seed packaging, as well as various media that festival visitors can buy.
CREDIT
- Agency/Creative: Anastasia Zhuravleva
- Article Title: Student Brand Design Concept for Festival of Home Plants
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Multiple Regions
- Project Deliverables: Brand Identity, Branding, Graphic Design, Packaging Design, Research
- Industry: Entertainment, Information
- Keywords: festival, identity, flowers, home
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
