Project made for a case study.
Dandara is an esports organization that stands for more than just winning games. Our focus is on promoting inclusivity and diversity in the esports industry, while also honoring the cultural significance of the historical and mythological figure Dandara. We believe that esports should be a welcoming and safe environment for all, regardless of gender, race, or sexual orientation. That’s why we’re on a mission to be the catalyst for positive change in the industry.
At the heart of our brand is rebellion. We know that change doesn’t come easy, and we’re willing to fight for what we believe in. Our rebellion is not just about standing out, but about standing up for what’s right. We’re here to challenge the status quo and push for a more inclusive and accepting community in esports. We believe that by doing so, we can create a better world for everyone involved in the industry.
Our organization operates across multiple platforms, including PC, console, and mobile gaming. We have teams that compete in various esports tournaments, and we’re always looking for new talent to join us. But we’re not just about winning championships – we’re about making a difference. We believe that through our actions, we can inspire others to join us in our fight for inclusivity and diversity in esports.
We understand that change takes time, but we’re not afraid of hard work. We’re committed to creating a culture where everyone feels welcome and accepted, where players can compete on a level playing field, and where fans can enjoy the thrill of esports without fear of discrimination. We’re not just a team – we’re a movement.
Joining Dandara means joining a community that’s dedicated to making a positive impact. We’re always looking for like-minded individuals who share our values and our vision for the future of esports. Whether you’re a player, a coach, a streamer, or a fan, there’s a place for you in our rebellion. Together, we can make a difference and create a better world for everyone.
In conclusion, Dandara is a multi-platform esports organization that’s shaking up the industry. Our focus on inclusivity and rebellion sets us apart and drives us forward. We believe that esports should be a welcoming and safe environment for all, and we’re on a mission to make that a reality. Join us in our rebellion and be a part of the change. The game is ours!
- Agency/Creative: Modro
- Article Title: Student Brand Design Concept for Dandara Esports
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Mogi das Cruzes
- Market Region: South America
- Project Deliverables: Art Direction, Brand Design, Identity System
- Industry: Entertainment
- Keywords: esports, gaming, jersey, branding, logotype, streetwear
Designer: Matheus Modro