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Student Alicе́ Karamȳ Reimagines Spasibo with a Joyful Food Identity That Turns Gratitude Into Flavor

Student Alicе́ Karamȳ Reimagines Spasibo with a Joyful Food Identity That Turns Gratitude Into Flavor

“Spasibo” — The “Thank You” You Can Taste.

The Russian proverb says, “You can’t spread ‘thank you’ on bread” — meaning that gratitude, while precious, won’t feed you. Our brand, “Spasibo” (which means “Thank You”), was created to challenge this very idea. We believe that gratitude should be tangible, shareable, and delicious. Our creamy butter, rich pâté, and sweet jam are our way of making “thank you” something you can literally savor and enjoy with those you love.

Our vibrant packaging, in sunny yellow and warm red, radiates joy and generosity. The slogan, “Spread It On Bread,” is more than just an instruction. It’s an invitation to celebrate life’s simplest and most essential pleasure: breaking bread together and making the moment special.

“Spasibo” transforms the abstract feeling of gratitude into a real, delectable experience. It’s for those heartfelt conversations over breakfast, for the quiet cup of tea in the evening, for sharing a piece of yourself with family and friends. So go ahead, spread our “Thank You” on your bread. It’s the gratitude you can taste. They turn an ordinary moment into a small celebration of connection. More than just condiments, they are delicious reminders that the most important things in life are the simple joys, shared.

“Spasibo” transforms the abstract feeling of gratitude into a real, delectable experience. It’s for those heartfelt conversations over breakfast, for the quiet cup of tea in the evening, for sharing a piece of yourself with family and friends. So go ahead, spread our “Thank You” on your bread. It’s the gratitude you can taste.

CREDIT

  • Agency/Creative: Alicе́ Karamȳ
  • Article Title: Student Alicе́ Karamȳ Reimagines Spasibo with a Joyful Food Identity That Turns Gratitude Into Flavor
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: HSE
  • Market Region: Global
  • Project Deliverables: 2D Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: butter package

  • Credits:
    Designer: Alicе́ Karamȳ

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