Nest.life — Designing a New Wellness Identity for Nestlé

Nest.life is a conceptual brand strategy and identity project that explores how Nestlé can redefine its role in a changing food culture. While Nestlé remains one of the world’s most recognized food companies, its scale and product-driven communication have gradually created emotional distance. As people become more aware of what they eat and how it impacts their health, there is a growing need for guidance, transparency, and trust, not just products.

The project began with a simple strategic question: What would you do if Nestlé was your brand?
Rather than approaching this as a visual refresh, Nest.life imagines a new space for the brand, intelligent, everyday wellness, where Nestlé evolves from a food producer into a supportive partner in wellbeing.

Nest.life is designed as a digital wellness ecosystem powered by AI and human-centered thinking. It helps users understand nutrition, plan meals, evaluate products, and make better choices through learning rather than instruction. The experience is intentionally non-clinical, focusing on encouragement, clarity, and progress over perfection.

The brand identity draws from Nestlé’s bird heritage and reinterprets it through a friendly duck mascot, symbolizing gentle guidance and care. The logo abstracts this idea into a warm, approachable form that bridges Nestlé’s legacy with a more modern, empathetic tone.

Nest.life presents a vision where wellness is not about restriction, but understanding and where a legacy brand earns relevance by learning alongside the people it serves.