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Striking use of Materials for Storytelling on the Spirits Category

Striking use of Materials for Storytelling on the Spirits Category

A brand powered by a multicultural spirit, an eclectic design inspired on the iconic Creole townhouses in the city of New Orleans. The two-piece bottle system is the result of our research into new expressive possibilities of custom glass packaging.

CREDIT

  • Design Agency: Singular Glass
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: Striking use of Materials for Storytelling on the Spirits Category
  • Brand / Project Name: Pinchback Rum
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Brand Strategy, Product Naming
  • Design Deliverables: Packaging Design, Brand Identity, Structural Design, Graphic Design
  • Location: Spain
  • Market Country: United States
  • Market Region: North America
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Ceramic, Glass Bottle

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