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Strexo Medical Laboratory Brand Identity Designed by Mubariz Yusifzade and Parviz Cavadov

Strexo Medical Laboratory Brand Identity Designed by Mubariz Yusifzade and Parviz Cavadov

Strexo emerges as a prominent figure in safety-sensitive workplace enforcement, offering bespoke solutions tailored specifically for businesses operating within high-risk sectors. Our comprehensive suite of services extends well beyond mere drug testing and background checks, encompassing a diverse spectrum of health diagnostics, including DNA analyses, blood tests, and various medical assessments. It is our steadfast commitment to precision, confidentiality, and efficiency that sets us apart, ensuring unparalleled service delivery within the industry.

Challenge
Strexo faced the challenge of cultivating a visual identity that not only exudes seriousness and safety but also fosters trust and approachability. Furthermore, there was a pressing need for a modern and impactful brand persona that would seamlessly communicate the company’s diverse array of services. However, the existing visual identity fell short of these lofty aspirations, necessitating a comprehensive overhaul.

Solution
In response, we embarked on a journey to reimagine Strexo’s visual identity, imbuing it with elements of strength, modernity, and reliability. By ingeniously integrating the X within the Strexo wordmark alongside the universally recognized DNA symbol, we emphasized the company’s unwavering commitment to medical excellence. The resulting logo, characterized by its sleek and contemporary design, accompanied by a sophisticated palette of blues and greys, serves as a testament to Strexo’s dedication to innovation and professionalism. This transformative redesign not only underscores Strexo’s commitment to excellence but also solidifies its position as a trailblazer in the industry.

CREDIT

  • Agency/Creative: Mubariz Yusifzade & Parviz Cavadov
  • Article Title: Strexo Medical Laboratory Brand Identity Designed by Mubariz Yusifzade and Parviz Cavadov
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Azerbaijan
  • Agency/Creative City: Baku
  • Market Region: North America
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Branding, Logo Design, Packaging Design
  • Industry: Health Care
  • Keywords: logo, branding, brand identity, graphic design, 3d design, motion design, brand guidelines

  • Credits:
    Graphic Designer: Mubariz Yusifzade
    Graphic Designer: Parviz Cavadov

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