Introduction:
The condominium management market is highly competitive and, in order to stand out, it is essential that companies have a clear and consistent strategy with the value proposition offered. In this sense, we present here the repositioning project of the company Semog, which seeks to strengthen its presence in the market through a strategic approach that involves everything from the visual identity to the customer experience.

Diagnosis:
Before presenting Semog repositioning strategy, it was important to make a diagnosis of the company’s current situation. We identified that the company had some weaknesses in its communication and in the experience offered to the customer, which could negatively impact its image and positioning in the market. In addition, we realized that the company was not fully aligned with its value proposition and did not have a well-defined brand strategy.

Strategy:
Semog repositioning strategy was based on three pillars: visual identity, customer experience and brand strategy.

Visual identity:
The Semog company underwent a visual overhaul, with the aim of modernizing its image and conveying a sense of confidence and efficiency. The new logo is cleaner and simpler, but without losing its essence. The colors used were also updated, with more sober and elegant tones. The objective is to convey a more professional and safe image to customers.

Customer experience:
Customer experience is a crucial factor in the success of any business. The company Semog implemented improvements in the customer experience, from the quality of service to transparency in communication. Customers should feel that they are treated with respect and that the company is committed to providing the best possible service. A feedback system was implemented to measure customer satisfaction and identify opportunities for improvement.

Brand Strategy:
Semog brand strategy was focused on increasing its visibility in the market and transmitting its value proposition clearly and consistently. Brand actions included advertising campaigns on social networks, participation in fairs and industry events, creation of relevant content for the company’s blog, targeted email marketing to potential and current customers, among others. The company also invested in relationship marketing, maintaining constant contact with customers and seeking to understand their needs and expectations.