In the process of crafting the pictograms for street sports, my central focus was on cultivating a distinctive concept that seamlessly marries dynamism with the essence of urban culture. Each meticulously designed pictogram serves as a encapsulation of the vigor and style inherent in a spectrum of street sports, bestowing upon them unique and recognizable traits. Beyond a mere visual representation, this conceptual framework strives to convey not only the fundamental nature of each sport but also to infuse elements of creativity and urban flair into the very fabric of how street activities are visually portrayed.
By delving into the intricacies of each sport, I endeavored to distill the core spirit that makes them a vibrant part of urban life. The energy, movement, and individuality of street sports find their expression in these pictograms, turning them into more than mere symbols but rather into dynamic visual narratives.
Furthermore, this conceptual exploration seeks to transcend the boundaries of traditional sports representation. It is not just about capturing the physical movements but also about evoking a broader cultural resonance. Each pictogram is a canvas where the pulse of street culture converges with the athleticism of the sports, creating a visual language that speaks to the creative and dynamic aspects of urban life.
In essence, this project is a visual ode to the intersection of sports and culture, where the dynamism of the streets finds a rhythmic expression in the language of design. The infusion of creativity and urban aesthetics into the visual representation adds layers of meaning, inviting the viewer to connect not only with the sports themselves but also with the broader cultural context in which they thrive.
As the creator of this project, my aspiration was not just to design icons but to curate a visual journey through the heart of urban athleticism. The challenge was to distill the multifaceted nature of street sports into symbols that are both aesthetically pleasing and culturally resonant. With each pictogram, the intent is to spark a connection, inviting the audience to delve into the spirited world of street sports and appreciate them as more than just physical activities but as vibrant expressions of urban life.
CREDIT
- Agency/Creative: Baurzhan Abdukadirov
- Article Title: Street Sport Academy Branding Created by Baurzhan Abdukadirov
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Kazakhstan
- Agency/Creative City: Almaty
- Market Region: Asia
- Project Deliverables: Brand Design
- Industry: Education
- Keywords: sport, sport academy, identity
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Credits:
Educational Institution: HSE Art and Design School
Curator: Leonid Slavin