This project develops the visual identity for a street football festival, built on a typographic system that translates the essence of the game into graphic form. The central metaphor is expressed through elongated, slightly tilted letterforms: they resemble a crowd of supporters pressed together on the stands, leaning, moving, and vibrating with shared energy. Each letter becomes a body in motion, and together they form the visual equivalent of the collective passion that surrounds football culture.

Supporting this typographic rhythm, small words are scattered across the layout, echoing the position of players on a football pitch. They appear almost at random — sometimes clustered, sometimes distant — reflecting the unpredictable dynamics of the game. This creates a layered composition where text does not simply inform but plays, challenges, and shifts the balance of the page, much like football constantly shifts between order and improvisation.

The visual language deliberately embraces contrast: the bold, noisy presence of heavy typefaces collides with the delicate, minimal notes of the smaller captions. This duality mirrors the atmosphere of a festival itself — loud and vibrant at its core, yet full of small details, personal encounters, and fleeting moments.

Overall, the project positions typography not just as a medium of communication but as an immersive environment. It embodies the raw spirit of street football — unpolished, authentic, and alive — and translates it into a brand identity that feels immediate, energetic, and impossible to ignore.